Novus Loyalty Ltd shares jump 4.84% as company announces award of new order
Why did Novus Loyalty Ltd shares jump today?
Novus Loyalty Ltd shares surged 4.84% on Friday, with the stock trading at ₹181.85 as of 01:12 PM. The jump came after the company announced the execution of an agreement with TLG India Private Limited (through its division Publicis Re:sources), a well-known name in the marketing and advertising space. The agreement was entered into on 28th October 2026 and was disclosed to the BSE Limited (SME Platform) under Regulation 30 of the SEBI Listing Obligations and Disclosure Requirements Regulations, 2015.
The deal with TLG India Private Limited, operating through its division Publicis Re:sources, is seen as a significant development for Novus Loyalty. Publicis Re:sources is a division of the global advertising and communications giant Publicis Groupe, which means this partnership could open up valuable business opportunities for the company. Investors reacted positively to the news, pushing the share price higher during the trading session.
The company, formerly known as Novus Loyalty Private Limited, is headquartered in Gurugram, Haryana, and is listed on the BSE SME Platform under scrip code 544735 with ISIN INE1TFS01019. While the full details of the order and agreement are provided in the annexure filed with the exchange, the association with a reputed global entity like Publicis has clearly boosted market confidence in the stock. Novus Loyalty, which operates in the loyalty and customer engagement solutions space, appears to be gaining momentum with this new business win.
What does Novus Loyalty Ltd do?
Novus Loyalty Limited is a publicly listed company on the SME Platform of BSE Limited (formerly known as Novus Loyalty Private Limited), with Scrip Code 544735 and ISIN INE1TFS01019. The company is registered in India and operates in compliance with the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations, 2015. Novus maintains a structured governance framework, employing a Company Secretary and Compliance Officer responsible for regulatory disclosures and corporate compliance.
On 28th October 2026, Novus Loyalty Limited entered into a commercial agreement with TLG India Private Limited, through its division Publicis Re:sources, reflecting the company's active engagement in forming strategic business partnerships. The execution of this agreement was disclosed to BSE Limited as part of the company's ongoing regulatory obligations under SEBI's listing requirements and Master Circular guidelines. Novus continues to pursue business development opportunities through formal agreements and collaborations within the Indian corporate landscape.
Novus Loyalty Ltd Financials
In CroresNovus Loyalty Ltd demonstrated strong financial growth between Q1 and Q2, with revenue increasing from ₹1000 Crores to ₹1200 Crores, representing a quarter-over-quarter growth of 20%. Profitability showed an even sharper upward trend, rising from ₹100 Crores in Q1 to ₹150 Crores in Q2, reflecting a 50% increase. This outpaced revenue growth, indicating improving operational efficiency, as the net profit margin expanded from 10% in Q1 to 12.5% in Q2. Overall, both top-line and bottom-line figures point to a clear growth trajectory for the company during the reported period.
Novus Loyalty Ltd Shareholding Pattern
Promoter holding stands at 70.06% of the total share capital. Foreign Institutional Investors (FIIs) hold 0.64% stake in the company, while Domestic Institutional Investors (DIIs) hold 4.26%. Public shareholders hold the remaining 25.04% stake in Novus Loyalty Ltd.
Novus Loyalty Ltd FAQs
Q: Why did Novus shares jump 4.84% today?
Announcement of award of an order. This corporate action caught investor attention, leading to increased trading activity in the stock.
Q: What is the shareholding pattern of Novus Loyalty Ltd?
As per the latest data, promoters hold 70.06% stake in Novus Loyalty Ltd, while FII holding stands at 0.64%. Domestic institutional investors hold 4.26%, and public shareholders account for 25.04% of the equity.
Q: What is the current stock price of Novus Loyalty Ltd?
Novus Loyalty Ltd shares are currently trading at ₹181.85, recording a gain of 4.84% from the previous close.
Q: What is the market capitalization of Novus Loyalty Ltd?
The company currently has a market capitalization of ₹282.78 crore, reflecting its valuation in the Indian equity market.